In July that marketing lens continues with marketing efforts outside of social media - Personal Branding, Target Market, and Value Proposition.
What aspects of Personal Branding are most important? Do you have a well defined Personal Brand? How do you control/sculpt/create the feeling that people have when they hear or see your name?
Target Market - do you need? How do you find? Is your chosen market viable?
How is a Value Proposition different from an Elevator Speech? or from a Unique Selling Proposition?
This program will explore these areas from the external perspective and the internal perspective. Human development experts Denise Martin and Bob Keteyian will discuss each area, with Denise outlining interactions and effects on others and Bob covering important intrapersonal effects.
During this mini-workshop format, exercises will help attendees apply the material to themselves personally, with expanded exercises during the optional Round Table segment timeframe.
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