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Chamber Member Bob LaBrie of Maximum Potential is our presenter and if you know Bob, he delivers on his seminars! Registration, networking and continental breakfast begins at 7:30 a.m. Workshop begins at 8 a.m.

How to Get People to Buy WIthout Selling. Is itreally possible? To answer that question, think of businesses where you felt so good after purchasing their product or service that you couldn’t wait to tell other people about it and you actually looked forward to your next visit to those businesses. What did they do to make you want to return? Did they ask good questions? Did they listen to you? Did they know their product or service intimately? Were they able to effectively demonstrate how their product or service met your needs? Did you feel a strong connection with them? Chances are at least one, if not all, of these parameters were met.

This seminar is not about selling, in the true sense of the word. It is about (1) effectively communicating with your customer, (2) being competent, and (3) developing your ability to establish rapport eamlessly; with one objective in mind—to enable you to connect with your customer in such a way that they want to own your product, instead of you having to sell it to them.

We will begin with the premise that we all sell all the time. Attendees will discover why knowing their sales presentation and product intimately, creates credibility, trust, and enhances their ability to persuade people to buy from them. During this seminar, Bob will introduce a Six-Step Sales Presentation that can be used with any type of sales process.

Seminar participants will learn that the secret of becoming more persuasive is not by telling—it’s by asking! If a person is telling (or talking too much) they are not selling—they’re clerking! Attendees will discover how to use “conversational leading” to keep their presentation on track.

As part of this seminar, Bob will teach three Communication Styles. Attendees will discover how to discern each customer’s unique communication style. They will then learn how to match ...and then Mirror their customer’s style and body language to create almost “instant” rapport.

Typical sales training will generally focus on systems and processes, with less emphasis on rapport building and persuasion skills. Unfortunately, you can have the best systems and processes in the world...but...if you can’t connect with your customer—you lose (and so does your business)!

However, when you combine (1) an effective sales presentation, (2) sales and product knowledge, (3) an ability to discern and handle different communication styles, and (4) rapport building skills— you have a winning combination! The concepts, principles, and techniques taught during this seminar will enhance each attendee’s sales presentation, regardless of their product or service. Their prospects will feel like the sales rep is “helping them to own their product or service versus being sold” - which is a paradigm shift in the way typical sales presentations are delivered and received.

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