The 1-2 Punch!
Writing & Speaking to Advance Your Professional Practice
Presenter:
Ken Lizotte CMC, emerson consulting group
Professionals who write and publish articles and books, and speak regularly at conferences and business events, generate a magnetic pull for their expertise that raises them 'way above their competition.
By practicing the "1-2 Punch," you will transform yourself into a guru, a thoughtleader, an expert with an edge.
1-2 Punchers draw qualified prospects to seek them out (no more wondering where to find them!) ... and they command the highest fees, dictate favorable terms and conditions, accept only projects they enjoy, and eliminate business development peaks and valleys.
Attend this program to learn:
1. how to publish articles in reputable business
publications.
2. whether to self-publish your book or go looking for a publisher.
3. how to obtain speaking engagements with audiences in your target markets.
4. how to use proven tips for writing well and speaking well.
5. ways to leverage techniques so your 1-2 Punch
generates referrals and new clients.
6. how to employ two additional punches to tie all your biz dev efforts together!
Ken Lizotte CMC, Chief Imaginative Officer (CIO) of emerson consulting group, is author of six books, including "The Expert's Edge: Become the Go-To Authority that People Turn to Every Time," published by McGraw-Hill.
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