Community Calendar

In a media-hyped world, proven marketing disciplines remain a powerful touchstone for nonprofit leaders seeking to sustain programs and services, meet growing needs, and seize new opportunities. Come to this half-day interactive SkillBuilder for a mix of discussion and audio-visual presentations. You will leave with a new understanding of marketing and new tools for success. Attendees will receive complimentary excerpts from the manuscript for 3rd Edition of Marketing Workbook for Nonprofit Organizations by Gary Stern and Elana Centor.

This Event Will Cover:

Marketing in a social media world, with a focus on the "Six P's of Marketing" - key concepts for traditional and online marketing
Demystifying branding and how to set realistic and measurable marketing goals that guide planning and action
The basics of marketing research, including identifying target audiences for outreach as well as ideas for cost-effective communications plans
The opportunity to work through a “case study” of a current marketing challenge in your organization and outline a marketing plan

Cost:
Members: $50
NonMembers: $90

For more information, contact:
Maine Association of Nonprofits
Phone: (207) 871-1885
Learn@NonprofitMaine.org

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