Frank O Smith's presentation, "Corporate Storymaking and the Art of Story," is a distillation of his 20+ years experience consulting with corporations, melded with a synthesis of his two-day writing workshop, "The Art of Story."
The arc of the presentation starts with defining what "story" is - and progresses to answering the question: "How do you know if your story is great?" In the process, Frank will illustrate the five basic elements of storycraft and the six fundamental rules of storymaking, using the movie "The Wizard of Oz" to illuminate the first, and three case stories from his career to illustrate the latter.
Frank will challenge us to link storytelling to sustainability- for our own businesses, for our clients, for ACE and for the State.
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