Community Calendar

The Landscape has Changed - Intangible Drivers of Your Business Presented by Mary Adams 

The A.C.E. regular meeting has networking, a buffet breakfast and a speaker. Guests are welcome. Registrations are required by April 17, 2012. If you want to be included on the registration list at the meeting then you need to register by the due date. FMI: http://www.consultexpertise.com/ or Call (800) 464-5043

We live at the intersection of the industrial and the knowledge eras.  The infrastructure driving the value, performance and growth of our companies and economies is changing.  Owner, shareholder and stakeholder value in today's business is made up of intangible (rather than tangible) assets; the class of knowledge assets that makes up 80% of the value and 100% of the competitive advantage of the typical company today. Learn what's behind this shift and how to measure, manage and monetize the knowledge intangibles behind your company's success.

We are all accustomed to thinking about corporate infrastructure in tangible terms such as buildings and machinery. But the critical infrastructure of business today is mostly intangible, including such varied knowledge resources as business processes, data, human capital, external networks, intellectual property and business models.

This shift is clear in economic and corporate data. Intangible investment already exceeds tangible investment in U.S. corporations. This investment is creating a new kind of infrastructure that is moving American business from the industrial to the knowledge economy.  

Understanding and managing this infrastructure is critical to an organization's ability to drive innovation, growth, profits and sustainable shareholder and stakeholder value.

Mary will share her approaches to measuring the 10 key IC value drivers for companies and how to measure, manage and monetize these intangibles. She spoke at ACE a number of years ago. In the interim, she has published a book on intangible capital and has been busy working with businesses in New England and other regions of the U.S. She'll share her tools as well as stories about how these companies have grown and built lasting value using intangible capital principles.

This presentation is for every businessperson who is tired of having conversations end with the statement, "well, it's intangible." Intangibles are real. They can be measured. And they should be managed.

Mary Adams is co-author of Intangible Capital: Putting Knowledge to Work in the 21st Century Organization (www.intangiblecapitalbook.com) and a founder of Trek Consulting  (www.trekconsulting.com.  Trek's consulting clients are intangible-intensive companies in services, technology, healthcare and construction. The firm's clients are private companies looking to double in value over the period of a few years, often as preparation for an exit and ownership transition.
Mary blogs at www.SmarterCompaniesBlog.com and is the founder of the 300+ member on-line community atwww.ICKnowledgeCenter.com. Prior to co-founding Trek in 1999, Mary worked for 15 years in high-risk finance at Citicorp and Sanwa Business Credit.

 The A.C.E. regular meeting has networking, a buffet breakfast and a speaker. Guests are welcome.  Registrations are required by April 17, 2012. If you want to be included on the registration list at the meeting then you need to register by the due date. FMI: http://www.consultexpertise.com/ or Call (800) 464-5043

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